Citified Farms Sets Ambitious 2025 Goals with Strategic Leadership Additions

Citified Farms, a leading innovator in urban farming solutions, is gearing up for an impactful 2025 with a renewed vision and expanded leadership team. Last Wednesday, the Citified Farms team gathered to strategize and outline key goals aimed at scaling their impact on food security, climate action, and sustainable farming. The strategic meeting marks a major milestone for the company as it positions itself to play a more significant role in tackling urban food challenges across Africa.

A major highlight of the gathering was the official relocation of Citified Farms’ advisor James Robertson to Nairobi, solidifying Citified Farms’ commitment to growth and operational excellence. Robertson, formerly Customer & Growth Manager at EY Seren, brings extensive experience in sustainable business transformation, having consistently provided invaluable mentorship through the TRANSFORM program—an initiative by Unilever, the UK’s Foreign, Commonwealth & Development Office (FCDO), and EY, in collaboration with MovingWorlds.

“Having James join us in Nairobi long-term is a game-changer,” said Winny Okoth, CEO of Citified Farms. “His deep understanding of business growth strategies and sustainable impact aligns perfectly with our mission. With his guidance, we are confident in scaling our solutions to more urban households and businesses in 2025.”

Robertson’s engagement with Citified Farms dates back to October 2024, when he visited the company’s demo farm and provided key insights on innovative growth strategies. His experience in transforming businesses to better serve both people and the planet will play a critical role in refining Citified Farms’ approach to urban food production.

Expanding the Leadership Team for Sustainability

In addition to welcoming Robertson to Nairobi, Citified Farms also announced the appointment of Gearoid Kieti, MEIK, as the company’s new Sustainability Lead. With a strong background in environmental stewardship and sustainability initiatives, Kieti’s addition further reinforces the company’s commitment to eco-friendly urban farming practices.

“Sustainability is at the core of what we do,” said Augustine Okoth, the CMO of Citified Farms. “Gearoid’s expertise and passion for environmental sustainability will be instrumental in shaping our practices and driving innovation in 2025 and beyond.”

Kieti will spearhead efforts to enhance Citified Farms’ environmental footprint by developing innovative resource-efficient farming techniques and fostering partnerships with key stakeholders in the sustainability space.

2025 Goals and Strategic Priorities

During the strategy meeting, Citified Farms outlined ambitious goals for 2025, focusing on:

Scaling Urban Food Security Solutions – Expanding the reach of their vertical hydroponic towers to more urban households, schools, and businesses across Kenya and beyond.
Sustainability Innovation – Improving water and energy efficiency within their farming systems to reduce environmental impact and support climate action.
Partnership Growth – Strengthening collaborations with government bodies, NGOs, and corporate partners to amplify impact and create greener cities.
Customer-Centric Expansion – Enhancing customer experience through tailored solutions, support, and education programs to help urban farmers maximize yields in limited spaces.
Research and Development – Investing in R&D to develop new hydroponic solutions that address emerging urban agricultural challenges.

A Commitment to Climate Action and Sustainable Growth

Citified Farms remains steadfast in its mission to combat climate change through sustainable urban farming practices. With urbanization rapidly encroaching on arable farmland, the company’s innovative hydroponic solutions provide a space-efficient, water-saving alternative that empowers individuals and institutions to grow fresh produce locally.

The company’s approach aligns with several UN Sustainable Development Goals (SDGs), including Zero Hunger (SDG 2), Sustainable Cities and Communities (SDG 11), Responsible Consumption and Production (SDG 12), and Climate Action (SDG 13).

“As we look to 2025, our goal is to drive measurable impact,” Pascal Omollo, the COO of Citified Farms, added. “With our expanded leadership team, strategic goals, and the support of our growing community, we are confident in making sustainable urban farming a reality for many.”

Looking Ahead: Opportunities for Collaboration

Citified Farms is inviting stakeholders, partners, and investors to join them in their mission to revolutionize urban farming and sustainability efforts. The company aims to collaborate with organizations that share their vision for greener cities, improved food security, and sustainable business models.

As part of their growth strategy, Citified Farms will continue to host demo farm visits, hydroponic training workshops, and community outreach programs to educate and engage urban residents interested in adopting vertical farming solutions.

About Citified Farms

Founded with a mission to make urban farming accessible and sustainable, Citified Farms provides vertical hydroponic solutions designed to help individuals, small-scale farmers, and businesses grow fresh produce in limited spaces. The company offers a range of products and services, including hydroponic towers, training programs, and support services tailored to urban dwellers looking to embrace sustainable agriculture.

Final Thoughts

The strategic planning session, leadership additions, and ambitious 2025 goals mark a new and exciting chapter for Citified Farms. With James Robertson’s full-time advisory role and Gearoid Kieti’s sustainability leadership, the company is poised to achieve even greater impact in the coming year.

For more updates and to learn how you can be part of this journey, follow Citified Farms on social media.